Three BIG benefits of content marketing and how it can grow your Amarillo business.
Because "riches are in the niches" it’s always worth writing to a targeted audience.
Content marketing has been around for a while and it’s here to stay because it really works. It is one of the most effective digital marketing strategies you can do. Successful brands use content marketing services to reach potential customers, get more quality leads, and to build their customer base. It is a powerful inbound marketing approach to drive traffic to your website as well as to reach and engage a very targeted audience. Who would have thought that creating a piece of content with clear call to action could have so many benefits. Below, we’ll cover three benefits of using a content marketing strategy to grow your Amarillo business. We didn’t come up with these on our own. This is a remix of a blog post by Sherman Standberry at Lyfe Marketing.
- Content marketing drives conversions. Companies that develop an editorial calendar and consistently create quality content over time have six times higher conversion rates, i.e., the percentage of users who take a desired action, than companies that don’t do it. That’s the good news. But there is a cost. It takes time, money, and talent to do keyword research for search engines, create content, integrate email marketing, share on social social media, and do press releases. The payoff is out there. But it may take six months of content creation to get there.
- High-quality content will bring more traffic to your site. It will take some dogged determination, remarkable consistency, and bull-dog perseverance. You may need to employ a content marketing agency like us to crank out the amount of work it will require to get to your goal. But it will be worth it when you do. According to HubSpot, companies that posted more than 16 blog posts per month got 3.5 times more traffic than those that published once a week.
- Build brand awareness with useful content that wows target buyers. Brand awareness is one of the most important benefits of content marketing. There are customers out there who are a perfect fit for your products or services, but they haven’t yet had the opportunity to discover your brand. A content marketing strategy works to your advantage.
Content Marketing Generates Leads
Compelling content is a market leadership strategy that creates growth, profits, and customer loyalty.
Powerful blog articles educates your customers and builds trust between your company and its target audience.
Visual storytelling is a more effective communication tool than practically any other type of medium.
Publishing captivating content on social media can generate engagement, customer dialogue, and website traffic.
We use case studies to show how your product or service was put into practice successfully by your best customers.
Meaningful customer testimonials create persuasive content which can positively influence potential buyers.
We work behind the scenes to make sure each piece of original content gets properly distributed to thought leaders.
Let Steeple give your brand a shot in the arm.
Use content marketing to build your small business into a national brand.
As more businesses are waking up to the potential of what content marketing brings to the table and how it is an effective tool to bring in prospective buyers from around the world, it has become the digital tool for lead generation and sales. Amarillo, Texas is pretty isolated in the Texas Panhandle. Content marketing is the most effective means to create a regional or national brand. Let our content marketing team create an integrated strategy to grow your small business into a online powerhouse.
“To become dominate market leaders service companies need to be the number one provider of choice with the most-profitable customer segments. They must dominate specific segments of customers. Recognizing a dominant market leader is simple — for their target customers, they consistently are the first provider to come to mind and the first to be selected. Customers go out of their way, and often pay more, to do business with them.”
Craig Terrill and Arthur Middlebrooks, Market Leadership Strategies for Service Companies
Drive targeted customer segments to your website
Focus your company’s efforts and target profitable segments of customers.
The way to dominate markets is to learn to say “No”. Success begins with limiting your focus and saying “Yes” only to certain markets and specific types of customers. Bigger does not mean better and it doesn’t mean more profits. One of the biggest advantages of a content marketing campaign is the relevance of the audience that it attracts. It starts with doing research to figure out who historically has been or statistically could be your best prospective customer, and then intentionally creating interesting content that will be of direct interest to them.
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