Search engine marketing (SEO) should be the heart of your digital marketing strategy. Because Amarillo is one of the larger local SEO markets in West Texas, it takes a lot of effort to get to page one of Google. Just having a business website is not enough. You need to get that business to page one of Google as fast as you can. But I’m getting ahead of myself, because this is an introductory article intended to show you what is Amarillo SEO and why it’s crucial for your business.
What is SEO?
SEO stands for search engine optimization. Moz defines SEO as the practice of increasing your websites quality and quantity of traffic, and exposure to your brand through organic search engine results. An organic search engine result is a result, say through Google, that is not paid for. It is an earned search result through effective SEO.
Steeple Systems offers potential clients web design and our SEO agency. In order for us to digitally market your business effectively we must first understand your business. When people search for your business, or a business like yours, what questions do they need answers too? What are people searching on Google for to find you? SEO Amarillo is so much more than just some words on a website, we have to understand your potential customers.
Why do I Need SEO?
Your daily Google searches discover all of the content possible for that search (web pages, PDF’s, images, videos, etc.), this is known as crawling. After the crawling process, your search results are ranked on how they best match what was searched. Your top organic results are placed below Google’s paid ads. You make it to the top of Google by having effective SEO. Who doesn’t want to be on top?
You may be asking yourself, why do I need SEO for my business, can’t I just pay for an ad to increase traffic on my website? Or, my social media is all the marketing I need. But, the majority of online traffic is driven by search engines, and in order to be on top of Google, you must have effective SEO.
When searching Google, how often do you click on the paid ads that pop up first? How credible does that link look when it is having to be paid for daily through Google? 2.8% of people actually click on paid advertisements, according to research done by Rand Fishkin, founder of Sparktoro. Organic search results cover more digital real estate and SEO gets almost 20 times more traffic than paid ads on desktop and mobile.
In conclusion, having an effective SEO can boost your brand, increase your website traffic, and earn you more business. We have only scratched the surface of SEO’s, and we hope you have a better understanding of the effectiveness of having Steeple Systems as your Amarillo SEO agency.
“The Beginner’s Guide to SEO: Search Engine Optimization.” Moz, 15 Apr. 2019, moz.com/beginners-guide-to-seo.