Local SEO for Amarillo an Introduction

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Local SEO for Amarillo an Introduction

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Before diving into this introduction to Local SEO for Amarillo, it’s important to understand that Amarillo is the regional economic center for the Texas Panhandle as well as Eastern New Mexico and the Oklahoma Panhandle with a metropolitan area population of 310,000. Comprised of a diverse group of industries including manufacturing, retail, professional services, healthcare and social services, education, accommodations and food services, and other services, there are more than 10,000 businesses in Amarillo harnessing a personal labor force of more than 100,000. During the 2008 economic downturn, Amarillo remained strong and vibrant. The Amarillo Economic Development Corporation touts Amarillo as one of the best cities to start a business.

An introduction to Local SEO for Amarillo.

If you own or manage a business in Amarillo and you promote your online content by means of search engines, and you’re brand new to Amarillo SEO, this post is for you. If you’re interested in understanding the basics of local SEO according to Google’s best practices, you’re in the right place.

Welcome to your search engine optimization adventure!

You are about to embark on a journey of discovery. Search engine optimization (SEO) is about making modifications, usually small and incremental, to improve your site’s user experience and performance to improve organic search results.

The reason people pay a high price for SEO is because it is a difficult process to master. You have to be willing to try a lot of different things knowing that not everything you do is going to work. Because search optimization is a moving target, constantly moving.

The big search engines employ software and network engineers into a continual improvement process. Google, for example, improves their search algorithms more than 500 times a year. So just about the time you hone your aim on the SEO bull’s eye, it moves. Sometimes it’s slight and incremental changes and others your scratching your head and changing a lot of things in order to optimize your website for search.

SEO is an evolutionary process. It is never a “done deal”. Web pages have to be tweaked and reworked continually. So you have to be willing to carry through and test notions until you get the results you’re aiming for.

This post is intended to describe the basics of search engine optimization, from making your site well-suited to search engines, to finding the keywords that generate the right traffic to your website, to building a link network to leverage your domain authority into a powerhouse brand.

The search engine optimization world is complex and multifaceted. But it is built on basic principles that you can quickly learn. Don’t spend too much time on the complex. Understand the essentials. A little bit of SEO can make a big difference. It begins with a few essential steps.

The seven tiers of search engine optimization.

The basics of search engine optimization are built on a hierarchy of components comprising a seven-tier model of search engine requirements. These levels are arranged in order of rank. In other words, the first tier is more essential than the rest. One builds on the other. SEO is a sequential process. Below is the Steeple SEO Hierarchy ranked from least to most essential to rankings:

  1. Schema markup to attract attention in SERPs
  2. Title, URL and description to get more CTR in search results
  3. Share-worthy content that earns links and citations
  4. Great user experience including fast load speed, ease of use, and irresistible UI/UX
  5. Keyword research to select best keywords to drive qualified traffic from search
  6. Exclusive and creative content that answers the searcher’s query
  7. Crawl accessibility so crawlers like Googlebot can reach and index your content

I hope you enjoyed this basic explanation of local SEO for Amarillo, I plan to write more on each of these topics in coming posts. I usually write one post a week. So check back and stay tuned for the next post. And be sure to check out our full suite of Amarillo SEO services before you go.

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