Leading a Capital Campaign

The Eight-Stage Process

A successful stewardship campaign has to lead a congregation through an eight-stage process of transformation.

1. ESTABLISH URGENCY. Assess competing realities and identify potential train wrecks, and major opportunities.
2. CREATE A GUIDING COALITION. Recruit mavens (opinion leaders) to lead the campaign and equip them to work as a team.
3. CLARIFY THE VISION. Write a vision document to strategically define and tactically direct the campaign.
4. COMMUNICATE THE VISION. Use every strategic vehicle possible to communicate the vision of the campaign.
5. GET RID OF ROADBLOCKS. Change systems and structures that undermine the vision or create roadblocks.
6. CELEBRATE WINS. Recognize and reward people who make organizational “wins” possible.
7. GATHER MOMENTUM. Consolidate momentum by introducing change agents and creating critical mass.
8. THINK CULTURAL. Be careful to anchor every new approach in the culture of the organization. And keep focused.

Steeple provides fund raising and organizational development services to faith-based and community-based organizations of the nonprofit sector. Our efforts are dedicated to putting nonprofit managers and trustees in touch with the tools and resources they need to develop their organizations and to conduct successful capital campaigns. Our work with clients is for the long-term—to build internal capacity, to create brand equity, and to attract and retain funding. Since 2007, we’ve helped nonprofit organizations like yours raise more than $14 million.

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