The Fund Raising Cycle

Managing the Capital Stewardship Campaign

The fund raising cycle illustrates the set of activities needed to prepare for, cultivate, obtain, and steward a gift. There are fourteen steps, each taken carefully and with a healthy portions of wisdom, understanding, insight and good planning. It takes a lot of behind the scenes work to achieve excellence in a capital stewardship campaign.

Source: The diagram above is adapted from Henry A Russo, Achieving Excellence in Fund Raising, p.10. Copyright 1991 Jossey-Bass, Inc.

Steeple provides fund raising and organizational development services to faith-based and community-based organizations of the nonprofit sector. Our efforts are dedicated to putting nonprofit managers and trustees in touch with the tools and resources they need to develop their organizations and to conduct successful capital campaigns. Our work with clients is for the long-term—to build internal capacity, to create brand equity, and to attract and retain funding. Since 2007, we’ve helped nonprofit organizations like yours raise more than $14 million.

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