Nine Things Market Leaders Do to Achieve Market Leadership

What Sets a Market Leader Apart from the Rest of the Pack?

If a church or ministry is to become a leader among ministries, there are nine things market leaders do to achieve market leadership.

1. Be the innovation leader. Orient the entire ministry toward delivering new and unique benefits.
2. Intentionally reach out to opinion leaders. Focus the ministry’s efforts and target not just prospective visitors but influential people in the targeted area.
3. Build the brand. Understand that the ministry has a brand identity, and invest in it and treat it like a long-term asset.
4. Don’t be afraid to be first. Deliver new benefits through a broad portfolio of service innovations.
5. Be a ministry laboratory. Reinvent your current programs and services and create new ones to meet the changing needs of your target demographic.
6. Remember that church is about the experience. Differentiate the ministry by using the way you deliver your services to give a narrowly focused segment of people a unique and beneficial experience.
7. Empower your core people to be church marketers. Put staff, elders, members and regular attenders in the marketing equation by enabling them to become fully engaged in your accelerated growth process.
8. Avoid putting systems in place too soon. Respect the intuitive process of discovery in every service innovation, and put systems in place at the right time to sustain market leadership over the long run.
9. Reinvent yourself often. Recognize the need to reinvent your core programs and services before they become irrelevant and the bottom falls out of your accelerated growth process.

Steeple provides fund raising and organizational development services to faith-based and community-based organizations of the nonprofit sector. Our efforts are dedicated to putting nonprofit managers and trustees in touch with the tools and resources they need to develop their organizations and to conduct successful capital campaigns. Our work with clients is for the long-term—to build internal capacity, to create brand equity, and to attract and retain funding. Since 2007, we’ve helped nonprofit organizations like yours raise more than $14 million.

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