Branding a Capital Campaign—On Purpose

Branding a capital campaign on purpose keeps strategic focus and out-of-the-box creativity in balance and goal-oriented to achieve your fundraising goals deliberately

At Steeple, we help ministries build strong brands as a result of our signature capital stewardship campaigns by implementing market leadership strategies and deploying out-of-the-box creative excellence. We help nonprofit Christian ministries wade through all the communications clutter and focus on one thing—one clear, concise, consistent promise—and then we communicate that one thing, that one promise—purposefully.

One Brand, One Promise

Branding on purpose is finding a way for your organization to stand out from among a bombardment
of innumerable marketing messages.

Taking a nonprofit Christian ministry, distilling its complexity, discovering its essence, and describing it in a very simple way are tougher things to accomplish than one realizes. Not just anyone can do them. But it’s a job we really enjoy and for which we are uniquely qualified. Steeple uses its resources to help ministries communicate across every line and level of their primary and supporting audiences. Our communications are clear and principle centered: one brand, one promise.

Strategy First, Followed by Creative Execution

The challenge is to keep communications focused and strategic, while ensuring that a ministry’s communication pieces live up to the strategy that set them in motion.

At Steeple, we know that when it comes to the a ministry’s image, it is essential that branding and market leadership strategies work together. And they can beautifully with a commitment to let form follow function. Our creative design solutions are as strategically driven as our market leadership strategies. It’s strategy first, then creative execution.

A Ministry’s Brand Identity

A brand’s visual identity must be more than a trendy look and feel, because it has to last for a long time to be effective.

A brand’s visual identity must be solid. It takes between three and five years to establish a brand identity. The visual identity in certain ways needs to be timeless. A brand needs to be an expression of a ministry’s positioning. It has to be meaningful and appropriate for the entire organization. And it must be able to survive for the long haul. Steeple can help ensure that wherever your ministry’s image appears—from stationery and collateral to web sites and signs—it’s leveraged to support the comprehensive brand strategy and, with each impression, is building brand equity and strength for the organization.

Simple, Uniform, Repetitive

Once your ministry has settled on a brand identity and related imagery for a capital campaign, what it must forever after do is leave it alone. Don’t touch it. Repeat it exactly, over and over until you’re bored and beyond bored. The surprise is that’s what makes your brand strong; the public sees it, gets it, knows it, counts on it—if you change it, it never settles in. From the selection of images, colors, and typography to the development of multimedia channels and graphic user interfaces, Steeple knows that just looking good is never good enough. We help you put in place a comprehensive branding identification system so that each communication element expresses the brand and underlines the marketing strategy of your unique ministry.

Steeple provides fund raising and organizational development services to faith-based and community-based organizations of the nonprofit sector. Our efforts are dedicated to putting nonprofit managers and trustees in touch with the tools and resources they need to develop their organizations and to conduct successful capital campaigns. Our work with clients is for the long-term—to build internal capacity, to create brand equity, and to attract and retain funding. Since 2007, we’ve helped nonprofit organizations like yours raise more than $14 million.

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