Huchet BMW & MINI

How does a car dealership build loyalty and engage its employees?

Through the stories of Estelle Chapon (Marketing & Communications Manager) and Maxime Joncquemat (Mechanic), discover how Huchet BMW & MINI revitalized its internal communications to include the 70% of employees who were not actively engaged.

The Huchet BMW & MINI dealership

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The Huchet BMW & MINI dealership operates out of two locations in Ille-et-Vilaine and employs 90 people, with 80 employees based in Saint-Grégoire and 10 employees based in Saint-Malo.

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After revolutionizing its customer experience by digitizing all documents, management decided to innovate internally by implementing an internal communication tool. The goal was to keep all employees informed while modernizing internal communication, but above all, to foster connections and a sense of belonging.

90 employees

2 locations in Ille-et-Vilaine

70% of employees are disengaged

Automotive Industry

A need: ~engage employees~

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Why should you invest in a phygital internal communication tool?

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Previously, the dealership used emails and a paper bulletin board to share various updates, but not all team members read the information.

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In addition, 70% of employees do not have access to a computer or a work email address. As a result, employees were not always aware of the situation.

Results of the Steeple Implementation

75%

registered employees

1

average number of posts per day

96%

active users

"When internal communication is vague and basic, we can't keep up with all the latest news in Saint-Malo, find out if anyone new has joined, or if anyone has left." ~Maxime Joncquemat, Mechanic~

"70% of our employees do not have access to a computer or a work email address. Thanks to Steeple, our employees are engaged and can interact at any time." ~Estelle Chapon, Marketing & Communications Manager~

Communicate differently

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Previously, employees at the Saint-Grégoire dealership were unaware of what was happening at the Saint-Malo dealership, and communication was limited. Some employees were not always aware of new hires and departures within the company. It was therefore necessary to find a different way to communicate.

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With the implementation of the collaborative solution, employees can now interact at any time. They have daily access to touchscreens —which help include those who are less connected —as well as to mobile and desktop versions.

A future that promises to be exciting!

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Today, Steeple fosters genuine engagement among employees at both locations and providesreal-time information.

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This is a major step forward for this car dealership, which wanted above all to revitalize its internal communications and make them more inclusive!

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How does a car dealership *build loyalty and engage* its employees?

The *Huchet BMW & MINI* dealership