Semin Group Testimonial: Internal Communication

Semin Group

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Semin is a French, family-owned industrial group founded 180 years ago that specializes in the manufacture of building materials. Its core business is the production of plaster for plasterers and painters. Innovation is also part of its DNA, as the company aims to develop technical solutions that make application easier and save time on construction sites.

The group is currently experiencing a period of growth. In recent years, it has acquired several companies, resulting in various subsidiaries within the group. Today, Semin has 8 production sites in France, 4 international production sites, and 650 employees. As a result, there was a growing need for a solution to improve communication between their various sites.

8 production sites in France

4 overseas production facilities

650 employees

Manufacturing of Building Materials for the Construction Industry

~Building Engagement~ Among Employees

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The main goal for SEMIN was to give meaning to its actions, decision-making, and corporate strategy. With production sites scattered throughout France and internationally, it could be difficult to foster connections and develop a sense of belonging among employees.

To strengthen this commitment and maintain it at a high level, the company chose a phygital solution that improves internal communication, relays information more effectively, and strengthens its employer brand.

Results of the Steeple Implementation

63%

active user rate

100%

active admin rate

22

posts from the last 30 days

"Steeple allows us to convey a strong image of the SEMIN brand internally and to improve employees' understanding of and buy-in to the group's strategy. It helps us give concrete meaning to this strategy and the decisions we make." ~Caroline Semin, CEO~

"Steeple is often the word I use to conclude my weekly communications. I frequently say, 'For more information, visit Steeple,' which encourages employees to check the information and see how what was announced is being implemented." ~Olivier Schneider, Site Manager~

Strong employer brand

Steeple helps build a strong employer brand for Semin.

With this tool, the various teams can share their projects and achievements with the entire company. This approach to communication turns employees into company ambassadors.

This commitment is measured through an annual employee survey in which all employees are asked the following question: “Would you recommend Semin as an employer to your friends and family?” In one year, the company’s score increased by 3 points thanks to the implementation of the Steeple tool.

Better internal communication

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It is important for employees to better understand the challenges and strategic directions the company intends to pursue. This helps them feel like they are part of the company. Sharing various types of information through a collaborative tool fosters a better understanding of—and buy-in to—the group’s strategy. It is a way to give meaning to the strategy and the various decisions made.

At the end of 2023, employees were able to share their views on the subject, and the employee engagement survey score rose by more than 20 points in the category “understanding of the group’s strategic direction.” This result reflects employees’ satisfaction with the improvement in internal communication.

Share information more simply

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Sharing information is easier when content is centralized in a single tool.

Employees are encouraged to visit Steeple to find all the information they might need.

This is a way to ensure consistency across various communications.

How does an international company align its communications for its employees?

Semin Group

8 production sites in France

4 overseas production facilities

650 employees

Manufacturing of Building Materials for the Construction Industry

~Building Engagement~ Among Employees

Results of the Steeple Implementation

63%

100%

22

"Steeple allows us to convey a strong image of the SEMIN brand internally and to improve employees' understanding of and buy-in to the group's strategy. It helps us give concrete meaning to this strategy and the decisions we make." ~Caroline Semin, CEO~

"Steeple is often the word I use to conclude my weekly communications. I frequently say, 'For more information, visit Steeple,' which encourages employees to check the information and see how what was announced is being implemented." ~Olivier Schneider, Site Manager~

Strong employer brand

Better internal communication

Share information more simply

Read more testimonials

Want to see Steeple in action?

How does an international company *align its communications* for its employees?

*Semin* Group

8 production sites in France

4 overseas production facilities

650 employees

Manufacturing of Building Materials for the Construction Industry

~Building Engagement~ Among Employees

Results of the Steeple Implementation

63%

100%

22

"Steeple allows us to convey a strong image of the SEMIN brand internally and to improve employees' understanding of and buy-in to the group's strategy. It helps us give concrete meaning to this strategy and the decisions we make." ~Caroline Semin, CEO~

"Steeple is often the word I use to conclude my weekly communications. I frequently say, 'For more information, visit Steeple,' which encourages employees to check the information and see how what was announced is being implemented." ~Olivier Schneider, Site Manager~

*Strong* employer brand

Better *internal communication*

*Share information more simply*

Read more testimonials

Want to see Steeple in action?

How does an international company align its communications for its employees?

Semin Group

Strong employer brand

Better internal communication

Share information more simply