Sport, an invaluable ally to animate your internal communication
SEMIN GROUP
How does an international group bring its communication together for its remote and multi-skilled employees?
Discover how Steeple has had a positive impact on internal communication at Semin through the testimonies of Caroline Semin (CEO), Valérie Roch (Head of HR) and Olivier Schneider (Site Manager).
Creating employee commitment
Giving meaning to their actions, decision-making and the company's strategy was SEMIN's main objective. With production sites scattered across France and abroad, it could be difficult to create links and develop a sense of belonging among employees.
To reinforce this commitment and maintain it at a high level, the company chose a phygital solution that improves internal communication, relays information more effectively and strengthens the employer branding.
Steeple enables us to communicate a powerful image of the SEMIN brand internally and to improve employees' understanding and appropriation of the group's strategy. It helps us to give meaning to this strategy and to the decisions taken, in a concrete way.
Caroline Semin, CEO Semin
Strong employer branding
Steeple is helping to create a strong employer image for Semin.
Thanks to this tool, the different teams can relay their projects and successes to the whole company. This way of communicating turns employees into ambassadors for the company.
This commitment is measured through an annual social barometer in which all employees are asked the following question: "Would you recommend Semin as an employer to your friends and family? In a year's time, we have gained three points thanks to the introduction of Steeple.
Improving internal communication
It is important for employees to have a better understanding of the challenges and strategic directions that the company wishes to take. It is a way for them to feel involved in the company. haring a range of information on a collaborative tool makes it easier to understand and take appropriation of the group's strategy . It's a way of giving meaning to the strategy and to the various decision-making processes.
End of 2023, employees were able to express their opinions on the subject, and the social barometer gained more than 20 points on the aspect of "understanding the Group's strategic orientations". This result testifies to employees' satisfaction with the improvement in internal communication.
Relaying information simpler
Information can be relayed more easily by centralising content on a single tool.
Employees are invited to go to Steeple to find all the information they might need.
This is a way of ensuring consistency between the various communications.
Steeple is often the word that ends my weekly communications, it is often a phrase that I use. " For more information, check out Steeple" which encourages employees to consult the information and see the implementation of what has been announced.
Olivier Schneider, Site Manager
Ready to reinvent your internal communications?
Discover all the features of Steeple during a personalised demonstration.
